Washington, D.C., July 24, 2014 – Air Fare America, a new multi-platform travel series in development, announced today that it has secured initial investors and is beginning phase one of production.
The Air Fare America team includes creator and partner Andréa Vernot (Armchair Aviatrix/Choptank Communications), Jeff Weingarten, President of Washington, D.C.-based Interface Media Group (IMG), and lead investor Evan Green, President of Paskal Lighting.
Capitalizing on positive reception from both within and outside the aviation industry, Vernot and Air Fare America shareholders will attend EAA AirVenture 2014 in Oshkosh, Wisconsin next week to meet potential investors, sponsors and business partners.
“We are inspired and excited to have three initial investors who are passionate about flying, travel and aviation on board to support Air Fare America’s brand,” said Vernot. “Our program concept combines three of television’s most successful genres – food, travel and ‘picking’ – in an entertaining format that reveals the fly-in destinations that pilots have known and frequented for years, but that are relatively unknown by the general public.”
Spanning from California to Maryland, initial shareholders include one of the motion picture industry’s most successful lighting executives, an aviation attorney and a retired U.S. naval officer.
Evan Green, president of Paskal Lighting and a powered parachute and single engine plane pilot who flies out of Whiteman Airport in California’s San Fernando Valley, is Air Fare America’s lead investor.
“As a pilot and president of a movie industry company, I was intrigued by the unique aviation twist of a popular programming format,” explained Green. “After meeting the experienced production team behind Air Fare America and seeing their studios and programming capabilities first hand, I was convinced they not only had a winning formula, but could make flying fun again.
Robert Schulte Esq. a licensed pilot and lawyer with Maryland-based Schulte Booth Attorneys At Law, has also signed on as an investor. Schulte flies out of Easton, Maryland.
Jeff Weingarten, Air Fare managing partner and president and CEO of IMG, has been a driving force behind the brand’s development.
“Over the past 12 months, we meticulously built an entertainment company that creates, licenses and shapes Air Fare America’s brand and business model into a long-term, profitable venture,” said Weingarten. “As Washington’s premiere creative media company, we have extensive experience developing and managing all aspects of media and are confident the Air Fare brand will not only be great entertainment, but is also an excellent business venture.”
Since forming the company in September 2013, the Air Fare team has: produced a five-minute ‘teaser reel’ to showcase the brand and its entertainment value; entered discussions with targeted television outlets; secured interest by global brands as advertisers and product sponsors; and established a popular following on social and traditional media.
The initial production phase begins in the coming weeks as Air Fare builds a multifaceted website, conducts a nationwide talent search and continues discussions to solidify prospective investors who are interested in ownership shares (four percent or larger). A pilot episode is slated for Q4 2014.
“When you look at television and related web content today, shows with food, travel and picker themes are hits for various networks and cable channels,” said Joel Westbrook, Air Fare America and IMG executive producer who has produced award-winning programming for NBC, PBS, National Geographic, Discovery and TBS. “But nobody has coupled those themes with aviation. Whether you are one of the half-million pilots in the U.S. or an armchair aviator, there’s always something magical about flying.”